I don’t want women to wish to look like anything other than themselves … their best selves!
We need not become anything. We are bonita!
Growing up, what I admired about women that surrounded me was that they were anything they wanted to be. They were gorgeous!
They were brilliant! They were strong! The best part? No matter how hard these women worked, they always put extra effort into excellent skincare! So on top of all of their other traits … they were youthful!
I tell all of my clients, no matter what you do, your skin is your best accessory!
I want to help you shine!
“You are beautiful. Walk and talk like you know it.” says Brazilian-born CEO and Founder of VSkin + Make Up, Viviane Aires.
Mothers are a young girl’s first impression of what beauty and womanhood is all about. Viviane Aires knows this, and to this day, fondly remembers and shares memories of her own mother conquering a new red lipstick for a quick trip to the market, or a filling their home with the smell of a new perfume as she moved from room to room getting through her day.
As a young girl Viviane believed that a tube of red lipstick must have superpowers to imbue her mother with such beauty, and confidence – either that, or her mother was a superhero. Today she believes both are true – of all women.
By the time Viviane herself was a world traveling woman, she had internalized her mother’s personal mantra that a woman projects externally what she feels internally. She began to understand that makeup and “the finishings” were only an extension of our inner self. They helped to enhance and make visible for others what we already knew and felt of ourselves.
As a young adult, Viviane traveled and lived in the United States, Brazil, Panama, Bermuda and Tahiti and more – each new place giving her a unique insight on beauty and individual skin care. As part of her personal journey, she has taken each new journey as an opportunity to focus on the universal source of beauty: the internal self of any woman.
Combatting the idea that women must be either beautiful or smart, or some other compartmentalization of a whole self in order to garner success, Be Bonita constantly reminds women of all ethnic backgrounds and ages to honor and celebrate their authentic inner and outer beauty through the process of embracing and celebrating being, looking, and feeling Bonita!
The campaign will feature multiple social media components, including YouTube videos, blogs, and Facebook and Twitter campaigns, in addition to self-help and skin care tips and trends dispersed through a monthly newsletter.
Clients and social media friends and followers are encouraged to join in, give feedback, and post pictures about their progress.